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Program
Main Conference
Day one
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Welcome & Academic Keynote
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Track Sessions
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Annual General Meeting
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Welcome Reception
Day two
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Industry Keynote
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Lightning Talks
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Track Sessions
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Special Sessions
Day three
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Lightning Talks
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Track Sessions
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Special Sessions
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Gala Dinner
We look forward to bringing you the comprehensive schedule in the months to come.
Keynote Speakers
Academic Keynote Speakers
Ming-Hui Huang
Ming-Hui Huang is a University Chair Professor and Distinguished Professor in the Department of Information Management at National Taiwan University. Professor Huang received her PhD from the University of Wisconsin-Madison, USA. Recognized globally for her contributions, she is ScholarGPS 2024 Top 0.5% Artificial Intelligence Scholar, Scopus 2022-2024 World’s Top 2% Scientist, and Clarivate 2023 Top 1% Highly Cited Researcher worldwide, one of the 86 most impactful researchers worldwide, across all fields of business and economics. Professor Huang has been named a Fellow of the Association for Information Systems (AIS) and the European Marketing Academy (EMAC), and is a Distinguished Research Fellow at the Center for Excellence in Service, University of Maryland, USA. She has also been an International Research Fellow at the Centre for Corporate Reputation, University of Oxford, UK.
Specializing in artificial intelligence (AI), service, and marketing, Professor Huang’s AI research has been published in leading academic and managerial journals, including the Journal of Marketing, Journal of Consumer Research, Journal of Service Research (JSR), Journal of the Academy of Marketing Science (JAMS), Marketing Science, Journal of Retailing, Harvard Business Review, California Management Review, and MIT Sloan Management Review. She is currently the Editor-in-Chief of the Journal of Service Research, the leading journal in the field of service studies.

Roland T. Rust
Roland T. Rust is Distinguished University Professor, David Bruce Smith Chair in Marketing, and Executive Director of the Center for Excellence in Service at the Robert H. Smith School of Business at the University of Maryland, and is VP of Publications for the American Marketing Association. His top lifetime achievement honors include the AMA Irwin/McGraw-Hill Award, the Lovelock Award, the Converse Award, and the top lifetime honors from EMAC, the INFORMS Society for Marketing Science, and the American Statistical Association, as well as the top career honors in marketing research, marketing strategy, and advertising, as well as two honorary doctorates in economics. Awards for his publications include four best article awards from the Journal of Marketing, as well as the Berry/AMA Book Award for the best book in marketing. He served as EIC of the Journal of Marketing, founded the annual Frontiers in Service Conference, was founding EIC of the Journal of Service Research, and served as EIC of IJRM.

Industry Keynote Speaker
Suzana Ristevski
Suzana Ristevski is the Country Marketing Manager, ANZ at Google. She has extensive experience growing businesses and brands across multiple industry segments, including financial services, telecommunications, private health insurance, and industrials. Suzana has held CMO roles at GE Capital, GE, and National Australia Bank, and held senior marketing roles at Optus Telecommunications, Medical Benefits Fund, and 20th Century Fox in London. She also sits on the boards of the North Melbourne Football Club and the Advertising Association of National Advertisers (AANA). Suzana was recently awarded a Monash University fellowship, recognizing her significant contribution to marketing in Australia.

Why attend
Discover industry trends
Valuable insights into the latest research and innovation.
Special sessions
Discover a program of Special Sessions in addition to our many track sessions.
Networking opportunities
Connect with industry leaders, academics and marketing professionals from around the world.
Meet our host
Macquarie University is among the top 1% of universities, according to the World University Rankings.
Iconic destination
Sydney, renowned for its vibrant culture and stunning harbour.
Lightning talks
Introduced in 2024, Lightning Talks return to offer even more opportunity to share and engage with new research.
Social events
Join us for the Welcome Reception and experience Sydney's beautiful harbour at the Gala Dinner
Keynote presentations
Hear from an esteemed scholar and an industry expert on the most up-to-date trends.
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