29-30 November 2025
The University of Sydney Business School, Sydney, Australia 

Deadline for paper submission: 1 August 2025

We are excited to announce that the 2nd Industrial Marketing Management Oceania and Asia Summit will be held from 29-30 November 2025 at The University of Sydney Business School in Sydney, Australia.

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The IMM Oceania and Asia Summit aims to bring together academics with research interests in B2B marketing to create and strengthen collaborative research networks. The IMM Summit will follow a colloquium format that provides an opportunity to discuss work-in-progress (WIP) projects. Researchers submit their latest findings for industrial marketing research improvements, keeping the B2B community informed with up-to-date thinking for better marketing and management decisions. This event focuses on recent theoretical and methodological developments within B2B marketing, where participants share their research findings to jointly shape the future of B2B research. The focus on sharing cutting-edge B2B research in an intimate and specialised setting always makes IMM Summits intellectually stimulating, with new research ideas developing at the Summit.

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Industrial Marketing Management is the premier international B2B academic journal that provides marketing scholars and practitioners with an outlet for theoretical, empirical, and managerial B2B research. Working from the tradition of European and American IMM Summits and linking with the ANZMAC B2B SIG, this event will further B2B conversations, research insights and growth in B2B research. This Summit aligns with the ANZMAC 2025 conference held in Sydney from 1-3 December.

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The Summit will also have a special session on academic-practitioner collaborations, aligned with the corresponding section of the Industrial Marketing Management. The session will present research where academics have worked jointly with practitioners to provide solutions to challenges faced by the industry. The session invites papers to be co-authored and co-presented with practitioners (could be hybrid presentations, with at least one author presenting in person). Papers from this session could be considered for the academic-practitioner section of IMM.

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Papers are to be submitted by 1 August and should follow the ANZMAC 2025 Conference guidelines.
 
Please submit papers to Catherine Sutton-Brady at catherine.suttonbrady@sydney.edu.au and sharon.purchase@uwa.edu.au, cc the IMM editors Adam Lindgreen (adli.marktg@cbs.dk) and Anthony Di Benedetto (tonyd12345@icloud.com). Authors will be notified by mid-September.

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Important Dates:
Submission Deadline: 1 August 2025
Deadline for Early Bird Registration: 29 September 2025
Early Bird Registration: $110 (exclusive of GST, service fees and card transaction fees)
Deadline for Standard Registration: 17 November 2025
Standard Registration: $130 (exclusive of GST, service fees and card transaction fees)

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Special Issue
The authors of the best papers presented at the Summit will be invited to submit their manuscripts for review in the Industrial Marketing Management (IMM) special issue. Please note that the acceptance of a paper to the Summit is not a guarantee of publication by the IMM. Only a limited number of outstanding papers will be published in this special issue. More information about the submission of invited outstanding papers will be available in January 2026.

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